2016 – Present
Link to Portfolio

Manager of the User Experience Department

As the manager of the UX department, I was able to unite, motivate, and inspire a pre-existing UX department and give direction to ongoing and new projects. Within a few weeks of my arrival, I created new processes and expectations not only for my team, but for other departments working with us as well. To this team, I brought a set of tools and processes, including a new style guide, to help automate the legacy systems that are supported, enabling my employees to approach their projects with standards that will reduce confusion and frustration from everyone involved. This ensures that all products have a consistent look and feel as well as consistent usability across all applications. Currently, I am an integral part of the interview and hiring process for new employees, as well as training them to use these newly created processes and design standards quickly and efficiently.

I work extensively with other departments, teams, and executives to help expand the work my department does within the company to support the goal of expanding all lines of business. By expanding my department's reach in the company, we helped to unite the organization to a shared vision in places where previously there was a lack of unification and communication between departments. My current projects for Omnitracs include creating wireframes and user flows, conducting usability testing with customers, working closely with other departments (such as engineering, product management, program management, and documentation) to ensure product consistency, creating working product prototypes and simulators, and managing and mentoring a team of recently-graduated UX designers. I have also been able to speak at multiple conferences and events for Omnitracs and Vista.


2002 - Ongoing
Link to Portfolio


Creating and designing for my freelance clients have been some of my favorite, most rewarding jobs. Through working with a wide variety of companies (shown below), I’ve been able to stretch and use all of my creative muscles by redesign logos, creating new logos, putting together direct mailing campaigns, working on general brand development, creating and developing for iOS and Android, developing new and enhancing existing websites, and consulting on design projects.


Oct 2014 – Oct 2016
Link to Portfolio


My projects at Citi included: creating a centralized Interactive design style and standards organization to drive consistency across Citi’s digital properties; overseeing and collaborating on all aspects of user testing, prototype development and mapping user flows; refining the company’s methodologies for greater efficiencies/value and researching and implementing new services; establishing governance model for continued evolution and provided user research, interaction, design, visual software, interface design for new product development and product redesign/rewrites; driving the usability sciences brand through outreach activities, including presentations to clients and conference speaking engagements; providing strategic direction, leadership, management and UX expertise within the company; providing subject matter expertise to product teams; developing next-generation financial mobile products such as Apple Pay on Apple watch; developing user-centered design methods/principles for user cases, personas, wireframes, sitemaps, experience flows, and UI specifications; ensuring wireframes followed a user-centered design philosophy, which relies on data, testing, research and metrics to drive user experience decisions; aligning the user experience between investor and advisor sites; creating hi-fi/redline documents using a responsive mobile-first approach; collaborating with product owners, tech, and leadership to ensure all voices are heard; assisting with user acceptance testing, help develop a user experience strategy and self-manage multiple projects and ensure deadlines are consistently met. 

Juliana B.
SVP, Head of Product Accelerator and Incubator, Citi FinTech

Aneil worked with Juliana in the same group

Aneil is an absolute pleasure to work with and one of the greatest partners and team players I've had the liberty of working with. The quality of his work speaks for himself, which is why he is such a valued asset to the firm. His materials became so popular that they were used in various CEO presentations. BUT, although his design skills are superb, what makes him such an asset is the "how". He takes on any challenge with a smile on his face and a willingness to do whatever it takes to get done. He gives 100% every time and that to me is worth more than the output.

Denise H.
Marketing Associate | MBA Candidate at Kellogg School of Management

Denise worked with Aneil in different groups

I’ve worked with Aneil on several accounts in which he served as the Art Director for and was impressed by his innovative thinking, hard work, dependability, and excellent communication skills. He is especially great at ensuring that everyone is on the same page and that the goals for a project have been met or exceeded. His great attitude made him a pleasure to work with as well.

Beth F.
User Experience Designer/Senior Graphic Designer

Aneil worked with Beth in the same group

I had the pleasure of working with Aneil at Citi and I couldn't say enough nice things about him. Aneil is a hard worker and always goes above and beyond what you ask of him. He isn't afraid to ask questions to get the project done right the first time. Aneil would be an asset to any team and it would be an honor to work with him again.

Amy F.
Senior Manager, Integrated Marketing at Moving Minds

Amy worked with Aneil in different groups

Each time I've worked with Aneil on projects, he has thoughtfully taken the time to evaluate the ask, before providing creative ideas and ways to make Citi's Global Digital team communications more exciting. He's able to manage multiple deadlines, including high-priority projects, all while maintaining a positive attitude - despite fire drills. Aneil is definitely an asset to any team he's on, and he's the go-to guy for quick turnaround and quality work.

Abhinav G.
Digital Product Manager

Abhinav worked with Aneil in different groups

It was great working with Aneil's design / UX team. They went above and beyond what was asked of them, helping us work towards a solution and also uncovering situations that might occur in the future. Aneil does not only come with good questions he also comes with possible paths ahead. His understanding of the agile work flow that his team excels at made a huge difference in our delivery timelines. Aneil works well with various teams, has a great understanding of what makes people tick, and partners with them to succeed.

TMX Finance

Aug 2014 – Oct 2014
Link to Portfolio


My responsibilities at TMX Finance included creating instructional design; concepting, storyboarding, and shooting/editing new videos; making training modules; and creating a vast array of print materials (session handouts, participant guides, job aids, etc.) to enhance and support corporate and field training experiences for multiple lines of businesses within TMX Finance. I also developed digital presentations and info-graphics for the TMX C-Suite.

Rebecca C.
Senior Operations Manager at The Marketing Arm

Aneil worked with Rebecca in the same group

Aneil and I both had the advantage of building out our respective creative departments while at TMX Finance. Our teams (video production and graphic design) worked closely together throughout our time there and I developed a great working relationship with Aneil (it would be hard not to)! Not only is he an experienced designer with ability to create work in a variety of styles and types, but is also able establish proven processes and guidelines while developing a graphics department.

Capital One Auto Finance

Nov 2012 – Aug 2014
Link to Portfolio


My responsibilities at Capital One included art direction of direct mail, web design, UX/UI design, e-mail design, and branding. I developed PowerPoint and keynote presentations for internal clients, external clients, and for new program rollouts within the Capital One Auto Finance department. I helped to increase direct mail ROI by 40% through innovative marketing strategies and designs and concepted and developed the UX design for the Capital One Auto Finance webpage and mobile app.

Douglas Shaw & Associates

Nov 2012 – Aug 2014
Link to Portfolio


My responsibilities at Douglas Shaw & Associates included designing and organizing advertising and promotional campaigns for the agency from start to finish for numerous clients; developing strategies and designs for web designs, direct-mail, brochures, and design, logos, application logos, annual reports and a variety of other collateral pieces; leading as the key design individual in firm’s strategic branding campaign, involving video, training books, company history book and logos; developing and designed strategies for new business expansion and securing accounts; participating in new business efforts with account directors and other strategic agency leads; supervising creatives (direct- and non-direct reports); and overseeing the execution of all creative efforts to ensure successful implementation of strategic, budgetary and schedule requirements.

Douglas S.
Chairman/CEO at Douglas Shaw & Associates

Douglas was senior to Aneil but didn’t manage directly

Aneil is a very gifted Art Director! We thoroughly enjoyed working with him as well as the quality of his work. I would work with him again in a minute!

--Douglas Shaw
Douglas Shaw & Associates

Graham S.
Vice President of Operations at Douglas Shaw & Associates

Graham worked with Aneil in different groups

Aneil is one of the most passionate and dedicated people I have ever worked with. The quality of his designs and films he created while working with us produced terrific response. His communication style is very open, he is not afraid to ask questions and is always willing to answer questions, or he would connect you with the person who has the answers. His timeliness was prompt and he did not miss deadlines. I hope to work with Aneil again some day.

Sarah K.
Digital Content Specialist at

Aneil was senior to Sarah but didn’t manage directly

It's been a pleasure working with Aneil at DSA. His ability to lead from the middle in different projects and initiatives have been the turning point to increase the profitability of the projects that he has been working on. He takes initiative and works extremely well with the rest of the team to achieve the objective of the project as well as taking it to that next level. He definitely puts his spin on creative process but he doesn't get married to it he's open to suggestions even from business and looks at it from the angle of increasing the ROI for the projects that he works on. There are many projects that we have worked on that his input has increased the ROI.

Mark D.
Sales Consultant

Aneil worked with Mark in the same group

Aneil is an experienced designer with an eye for work that stands out, but never at the expense of the message. He has fresh creative ideas and collaborates well with team members in the freelance/remote role. He maintains a positive attitude even while working under pressure and has the maturity and experience to give and receive direction.

Samantha A.
Art Director at TPN

Samantha worked with Aneil in different groups

Aneil is a great resource! He had very insightful information regarding my portfolio and tips about interviewing. Aneil gave me a pep talk and suggestions for a leave-behind. As a result, I landed a job and I have Aneil to thank! :)

Diesel Displays

June 2010 - March 2011
Link to Portfolio


My responsibilities at Diesel Displays included designing displays for products, concepts and new designs; creating and testing mock up displays; and developing a production line for manufacturing displays in-house. I designed technical drawings for manufacturers to produce displays, sourced all materials and personnel for developing displays, and developed innovative strategies for new product launches. I conceptualized and guided creative solutions that effectively communicated the strategic objectives for a set of assigned accounts; created display designs for different store promotions, events, and stores displays; supervised display installation crew, from simple props to full displays; designed retail displays, interactive displays, and promotional displays for key product launches; coordinated brand design projects and acted as the main design point of contact with the marketing team, and design team; supported the agency with new business through bold, innovative work, as well as effective presentations; and improved the overall quality of the agency’s portfolio by 45%, measured by client satisfaction and award winning work.

Ivie and Associates

January 2010 - June 2010


I developed multiple catalogs for OfficeMax, developed the interior design/environmental design for Dick’s Sporting Goods Headquarters, and developed direct mail pieces for Walmart newspaper ads.

The Richard’s Group

January 2009 - January 2010


At The Richard’s Group I designed and created new business proposals and ad creations. My responsibilities involved all phases of design work from conceptualizing to actual printed pieces; creating mock-ups for client presentations and internal use; creating innovative and conceptual design solutions for advertising or promotional campaigns, company brochures, environmental graphics, newsletters and training materials; leading the effort for translation of brand strategies and marketing objectives into consistent design solutions; managing multiple projects simultaneously in a team-oriented environment, collaborating with other art directors, designers, photographers, production artists, and illustrators; assisting with catalog production, including page layout, cover design and color correction of images; producing persuasive covers, incorporating charts, graphs, and diagrams for annual reports; and compositing raw images from photo shoots for initial client presentation and approvals.


Link to Portfolio


My responsibilities included creative output over a large group of accounts; managing the development of brand identity and visualization for client packages; working with the Creative Director and team members to develop creative concepts and execute assigned projects across all media types; and enhancing client’s multi-channel marketing in social media, print, direct mail, web and various other channels.

Richard J.
Director of Marketing and Business Development, Executive Assistant

Aneil worked with Richard W. Holt in the same group

Aneil has worked as a freelance Graphic Designer for the creative team at STRATMARK for several years. He has assisted in producing highly effective and visually compelling work for our portfolio of non-profit clients. He is an experienced designer with a proficiency in desktop publishing and a keen eye for design and typography. He is always willing to pitch in, participate and aid in providing a solution to any design or marketing challenge. His enthusiasm and professionalism is always a positive contribution and makes it a pleasure to work with him.

Robin J.
Assistant Vice President, Client Partnership at Ansira

Aneil worked with Robin in the same group

Aneil is a highly reliable, detail-oriented and enthusiastic addition to any team. He can move between tasks and people fluidly. I always valued having him around.

Home Interiors

2007 - 2009


In my time at Home Interiors, I was able to create brochures in all stages, including coming up with the initial creative ideas, elaborating on the concept, drawing the mock-ups, and directing and executing photo shoots that would enhance the brochures and achieve the goal of enticing people to buy the particular product. My role also enabled me to help create other print and promotional material both individually and as part of a team.


2007 - 2009


I started at Intra-Graphics as the sole designer, and eventually helped hire, train, and work with two other designers as part of a small team. My responsibilities included developing new and updating existing logos, creating promotional material, and designing a myriad of marketing material including menus, brochures, posters, and more.

The One Group



I started my career at The One Group as a junior graphic designer, eventually being promoted to graphic designer, and this job was essential in helping me to cut my teeth in the design world. While working with great clients like Haggar, Dean Foods, and Hershey's, I was able to learn the ropes by doing everything from logo design to making promotional materials to help sell products to bigger clients.