Kalkomey
AMS Camping

AMS Camping

The All-in-One Platform for Seamless Campground Management and Booking

Overview:

The goal of our campground solution platform is to strategically expand and modernize the existing system, enhancing user experience while integrating innovative features to meet the evolving needs of the market. By improving system performance and broadening the product line, we aimed to create a more comprehensive and user-friendly platform. This involved assessing the current system to identify gaps, developing a UX roadmap, and ensuring a seamless integration of new capabilities. The platform is designed to cater to a wide range of users, including campground staff, administrators, campers, and event specialists, offering tailored solutions that simplify campground management and elevate the overall experience.

Objective:

To strategically expand the product line and modernize the existing platform, enhancing its capabilities and user experience while integrating new features to meet evolving market demands and improve overall system performance.

Achievements:

I began by assessing the current platform to identify gaps and areas for improvement. This led to the creation of a UX roadmap for integrating and streamlining the platform systems. I developed a strong business case to support the necessary system conversion and established a process for collecting and leveraging customer feedback to drive meaningful updates. Collaborating closely with Customer Relationship Managers, I worked to broaden the product line. I facilitated initial design thinking sessions with development, product management, marketing, and training teams, while mentoring the UX team to eventually take over these sessions. My role also included leading the team through creative reviews, milestone-focused sessions, and hands-on design work during design jams. Additionally, I oversaw user testing and research with the UX team, guiding them towards independent management of these processes. I provided quarterly updates to executive stakeholders and board members, developed a hand-off process to ensure a smooth transition, and monitored progress throughout the development lifecycle. I also managed the process for handling maintenance requests from developers.

Outcome:

The project resulted in the successful development of multiple platforms tailored for various user types, including State Administrators, Campground Employees, Point of Purchase Employees, Campers, Event Specialists, and Law Enforcement Officials.

Consumer level information of campground

looking for a campground

Our platform offers an intuitive search experience for campers looking for the perfect spot. Whether you’re searching for a serene lakeside tent site or a full-hookup RV park, our system makes it easy to filter by location, amenities, and availability. With detailed descriptions, images, and user reviews, finding your next adventure has never been easier. We aim to provide a smooth, stress-free experience for campers to plan their outdoor trips, down to the last detail.
Campground staff interface for setting up campground

Campground staff Interface

The goal is to design an intuitive and user-friendly interface for campground staff that simplifies the setup and management process. By making it easy to use and integrate, we aim to lower the barrier of entry for staff interacting with our white-labeled app. Staff can easily manage reservations, update campground information, and handle customer inquiries, all from one centralized platform. This ensures a seamless and efficient experience, helping staff focus on delivering great service to their guests.
Example of events happening

See what's happening in your local area?

Beyond camping, our platform helps users discover local events and activities happening near their campground. Whether it’s a weekend festival, a guided nature hike, or a stargazing event, users can browse, book, and participate in experiences that enhance their outdoor adventure. By integrating local event listings, we connect campers with unique opportunities to immerse themselves in the surrounding community and natural environment.
Consumer level booking a lodge

Booking an experience

Booking a campsite or outdoor activity is a breeze with our platform. Users can check availability, view real-time calendars, and select from various options—whether it's a campground reservation, gear rental, or event participation. The streamlined booking process is designed to reduce friction and maximize convenience, making it easy for users to plan and secure their next outdoor experience with just a few clicks.
Example of design system created to support platform

Create a Design system

To ensure consistency and scalability, we developed a comprehensive design system tailored to meet the needs of diverse user groups. The design system includes components and patterns that work across different user interfaces, from campground administrators to event organizers and campers. It not only unifies the platform’s look and feel but also improves usability by providing a cohesive experience across all touchpoints. This system is built to evolve with the platform, ensuring that future updates and features align with the overall design philosophy.