Making an Impact with Haggar

Successfully establishing a presence and maintaining it requires a combination of strategy, determination, and a touch of swagger.

In the competitive world of business, getting your foot in the door is just the beginning. To truly make an impact, it's essential to demonstrate a unique value proposition and maintain a strong position in the market.

At Haggar, I employed a range of tactics to ensure our brand stood out from the competition. By carefully crafting our messaging, developing compelling marketing strategies, and staying attuned to market trends, we were able to keep our foot firmly planted in the door of success.

Through my expertise in brand management and market positioning, I brought a touch of swagger to Haggar's initiatives. I leveraged creative thinking, innovative campaigns, and a deep understanding of our target audience to make a lasting impression and drive growth.
Role: Graphic Designer >> Art Director
Brand Management | Market Positioning | Creative Thinking | Strategic Mindset | Presentation Design | Collateral Development | Target Audience Analysis | Market Trend Awareness | Brand-Channel Alignment | Policy Compliance

Aligning Brands and Distribution Channels

In my role, I had the opportunity to connect exceptional brands, such as Haggar, with prominent distribution channels like Walmart. One of the notable projects I undertook involved pitching various clothing lines from Haggar to Walmart. To ensure a successful presentation, I not only developed engaging presentations but also created collateral materials for informational purposes.

Working within the framework of Walmart's "no gift giving" policy, which aims to maintain impartial decision-making, I crafted presentations and collateral that were not only informative but also visually captivating. This approach ensured that our materials caught the attention of key stakeholders while remaining compliant with Walmart's policies.

Throughout my career, I have collaborated with diverse brands, including City Casual, Outer Rim, RedHead, and Penman's. For each brand, I meticulously designed and executed a range of presentations and collateral, tailored to their unique requirements and target audience.

By combining my expertise in presentation design and brand communication, I have successfully facilitated connections between exceptional brands and influential distribution channels, leading to fruitful partnerships and increased market presence.